The Effort Paradox: Effort Is Both Costly and Valued
نویسندگان
چکیده
منابع مشابه
The Effort Paradox: Effort Is Both Costly and Valued.
According to prominent models in cognitive psychology, neuroscience, and economics, effort (be it physical or mental) is costly: when given a choice, humans and non-human animals alike tend to avoid effort. Here, we suggest that the opposite is also true and review extensive evidence that effort can also add value. Not only can the same outcomes be more rewarding if we apply more (not less) eff...
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ژورنال
عنوان ژورنال: Trends in Cognitive Sciences
سال: 2018
ISSN: 1364-6613
DOI: 10.1016/j.tics.2018.01.007